The Internet marketing model based on the 3C’s, is helping businesses all over the world drive growth by unlocking the true potential of the Internet. It is worth mentioning here that the model of 3 C’s has CONTENT as its central theme.
The Internet marketing model based on the 3C’s have the following themes central to it:
We will now discuss each of these themes, from the prospective of a marketer, in greater detail.
A community is defined as a group of people sharing similar likes and interests. For a community to exist there must be ‘interaction’ among its members.
According to Hootsuite, “Your social media community isn’t just composed of prospective buyers; it’s also full of potential advocates—the people who will spread your message beyond your reach to their own networks.”
Given the fact that the Internet is content driven, content needs to be at the center of any internet marketing efforts.
Information sharing can bring people together and create trust and mutual respect.
This is where the real fun begins. The marketer now uses his new-found status among the community members to suggest products or services that might be of interest to them. He shares product ideas that can solve existing problems. He might also offer community members special discounts or freebies and inculcate in them a sense of belonging.
According to Impact, “80% of your posts should be adding value. Share news and ideas, even if they aren’t yours. The idea is to educate, inform, and delight.”
The Internet marketing model based on the 3C’s mentioned above; if used effectively can lead to substantial benefits for the marketer. However the final results will depend upon how well the marketer is able to use the model to his advantage.
Thanks for reading!