Unacademy is an ed-tech startup which makes educational videos on a wide variety of subjects available on its platform. Most of the content hosted on the Unacademy platform is free – anyone can register and gain access the videos online. So, it brings us to the question how does Unacademy make money?
In this post we will discuss the revenue model of Unacademy.
Unacademy was founded by the team of Gaurav Munjal, Roman Saini and Hemesh Singh.
Unacademy Revenue Model
As of today, there are two different categories of learning material available on the Unacademy Platform.
The first category consists of the pre-recorded video lessons which are submitted by the educators on the platform. This pre-recorded content is free and is available to anyone who registers on the platform.
Note that I had said earlier that most of their educational video content is free but not all – which brings us to the second category of learning materials – the ones you need to pay for…
The second category of learning materials consists of the ‘live classes’ under the Unacademy ‘Plus’ branding. Unlike the pre-recorded content, the ‘live’ classes are not free and one has to pay the pre-determined course fee to gain access to such classes online.
The ‘live’ online classes form the main source of revenue for Unacademy.
Future Monetisation Plans
In the future the Unacademy team might also look at monetising their free pre-recorded video lessons by broadcasting ads during the video play time (in the same way that YouTube does it today). This is however purely a speculation of mine and not confirmed by the Unacademy team.
Hope you like our presentation on the revenue model of Unacademy. Keep visiting Finmint for more.
You might also be interested in understanding the Swiggy Revenue Model.