Category: Business

  • How To Improve Your Adwords CTR

    Nothing is worse than running an AdWords campaign, and getting no (or irrelevant) clicks. It wastes time, is a drain on your resources and you end up with a feeling of animosity with the entire cost per click (CPC) system. In this post will shall be discussing certain tips to help you improve your Adwords…

  • Creating An Effective Online Presence For Your Small Business

    The article discusses how small businesses can leverage the internet to reach out to more customers and increase sales. However, just creating an online presence is never enough, things need to be done the right way – and, that is where small businesses can go wrong. Read on to learn how you can make it…

  • Market Research – Do’s & Don’ts

    Learning about your target market can be a challenge that requires patience and creativity, but it pays off time and time again as you are able to create more successful marketing efforts based on your findings. In order to conduct meaningful market research, it is essential to create a strategy that will deliver unbiased and…

  • How To Chalk Out A Business Plan [Questionnaire For The Perfect Business Plan]

    A plan is a set of actions, decided in advance, that helps us achieve a specific objective. In similar lines, a business plan is a written document that describes how a business is going to achieve its objectives. Wikipedia defines a business plan on the following lines: “A business plan is a formal statement of a…

  • The 3 C’s of Internet Marketing: Community, Content and Commerce

    Marketing on the Internet is quite different from your traditional marketing efforts.   The Internet is content driven and your marketing efforts also needs to be centered around the same.  The Internet marketing model based on the 3C’s, is helping businesses all over the world drive growth by unlocking the true potential of the Internet.…

  • How Valuable Are Your Contacts? Getting Recommendations From Your Contacts

    How much time do you spend making contacts? It’s a general principle that you need to generate as many contacts as possible in any given scenario, so the answer is ‘every available opportunity‘. But, have you ever considered how valuable your contacts are in relation to how valuable they could be? It is good practice…

  • 50 Creative Ideas for Your Next Website

    Whether you want to start a website as hobby or to make money online, creating your own website could well turn out to be the most rewarding choice you have ever made in your life. It would intrigue you to note that popular websites earn in millions (if not in billions). And, while you cannot…

  • 5 Business Ideas That Captures The Purchasing Power Of Young India

    India is a young country. The youth of India have money at their disposal and they certainly are not afraid to spend it. If ever there was ever a more opportune time to start a business that capitalizes on the purchasing power of the young Indian generation, it is now. Here are a few business…

  • 13 Business Tips To Read This Morning

    A collection of 13 business tips to read with your morning cup of tea. These tips can be applied to almost every business model – big or small. 1. Key business decisions should be based on facts and not on emotions. 2. A sound business plan is a key weapon to have in your arsenal.…

  • Understanding the Role of Social Media in B2B Marketing

    Despite the fact that most people think of social media as a form of B2C (business to consumer) marketing, it plays an important role in B2B (business to business) marketing as well. After all, the businesses you want to connect with are likely marketing using social media, so it is reasonable you should use it…

  • Top 10 Business Meeting Tips

    Here is our list of the top business meeting tips to ensure the proper organisation and efficient conduct of all your business meetings.  1. Give notice in advanceIn an ideal scenario, inform all participants of the meeting at least three days in advance. Ask the participants whether the date or the time you have in…

  • Top 10 Business Email Tips

    With emails taking over from letters, here is our collection of the top business email tips to ensure the effectiveness of all your business communications. 1. Use a pertinent subject line A subject line makes it easier for your readers to understand what your email pertains to. With a person receiving hundreds of emails in…