• Vintage Amul Ads With Cricket As Its Theme [In Pics]

    In this post we shall be featuring the best of the Amul Ads with Cricket as its central theme. Here you would find the Amul Girl’s witty take on on and off field events from the game of Cricket. 1. We start off with the Amul Girl celebrating Sunil Gavaskar’s brilliant 221 against England at…

  • 21 Vintage Amul Advertisements [In Pics]

    In this picture post we will be showcasing some of the best vintage Amul Advertisements. Central to all Amul ads is the Amul Girl – a bubbly young Indian girl with blue hair and a half pony tied up. These ads, considered by many to be the best Indian concept advertisement of all time, often offer…

  • 13 Business Tips To Read This Morning

    A collection of 13 business tips to read with your morning cup of tea. These tips can be applied to almost every business model – big or small. 1. Key business decisions should be based on facts and not on emotions. 2. A sound business plan is a key weapon to have in your arsenal.…

  • Open Market Operations of RBI – What Does It Mean

    Open Market Operations or OMO refers to one of the activities undertaken by the Reserve Bank of India to control the amount of liquidity in the economy.  Open Market Operations consists of the sale/purchase of Government Securities to/from the market by the Reserve Bank of India with an objective to control the amount of liquidity…

  • What Are Call Option Contracts And How To Trade In Them?

    A call option is a derivative contract that gives you the right but not the obligation to buy (go long) a specified quantity of a security (a.k.a the underlying) at a pre-determined price on or before the contract expiry date.  The pre-determined price at which the call option can be exercised is known as the…

  • What Are Put Option Contracts And How To Trade In Them?

    A put option is a derivative contract that gives you the right but not the obligation to sell (i.e short sell) a specified quantity of a security (a.k.a the underlying) at a pre-determined price on or before the contract expiry date.  The pre-determined price at which the call option can be exercised is known as…

  • What Are Option Contracts?

    Option contracts or simply ‘options’ are derivative contracts that give you the option (a right but not an obligation) to buy/sell a particular security or a ‘lot’ of securities at a predetermined price.  Options come with an expiry date on/before which they need to be exercised.  Option contracts are standardised products and hence the securities…

  • What is CRR and SLR?

    The Reserve Bank of India (RBI) uses instruments like the Cash Reserve Ratio (CRR) and the Statutory Liquidity Ratio (SLR) to regulate the availability, cost and use of money and credit as a part of its Monetary Policy. 1. Cash Reserve Ratio (CRR):  The CRR or the Cash Reserve Ratio is percentage or share of…

  • Understanding the Role of Social Media in B2B Marketing

    Despite the fact that most people think of social media as a form of B2C (business to consumer) marketing, it plays an important role in B2B (business to business) marketing as well. After all, the businesses you want to connect with are likely marketing using social media, so it is reasonable you should use it…

  • How To Apply To An Equity IPO Using SBI Net Banking

    Did you know that you can now apply to an Equity IPO (Initial Public Offer) using the SBI Net Banking or Internet Banking service?In this post I will provide you with a step by step guide on how you can apply to an Equity IPO using the State Bank Of India Net Banking Service. The process…

  • Why Do Bond Prices Move Up or Down?

    Ever wondered why the market price of a bond fluctuates from time to time?  Bonds are generally issued with a fixed interest rate known as the coupon rate. While this coupon rate is fixed, interest rates in general are not. They keep moving up and down. It is this movement in interest rates that influences…

  • What Are Annuity Bonds

    Annuity Bonds, also known as self liquidating bonds, are bonds that pay out a fixed sum every year till maturity. This fixed payout incorporates both the interest payment and the principal repayment. The principal repayment is not made in lump-sum but throughout the tenure of the bond. So for example, if you invest 100,000 in…