• Market Research – Do’s & Don’ts

    Learning about your target market can be a challenge that requires patience and creativity, but it pays off time and time again as you are able to create more successful marketing efforts based on your findings. In order to conduct meaningful market research, it is essential to create a strategy that will…

  • How To Chalk Out A Business Plan [Questionnaire For The Perfect Business Plan]

    A plan is a set of actions, decided in advance, that helps us achieve a specific objective. In similar lines, a business plan is a written document that describes how a business is going to achieve its objectives. Wikipedia defines a business plan on the following lines: “A business plan is a formal…

  • Digital Tiger Gaming Accessories – Creative Outdoor Ads

    The following post features a collection of creative outdoor advertisements by Digital Tiger promoting their range of Gaming Accessories. The series of advertisements released in Brazil come with the Tagline “Arsenal For Gamers”.

  • The 3 C’s of Internet Marketing: Community, Content and Commerce

    Marketing on the Internet is quite different from your traditional marketing efforts.   The Internet is content driven and your marketing efforts also needs to be centered around the same.  The Internet marketing model based on the 3C’s, is helping businesses all over the world drive growth by unlocking the true potential…

  • How Does A Cut In Repo Rates Impact The Stock Markets

    Repo Rate is the rate at which the Reserve Bank lends money to the banking institutions. It is a benchmark based on which the banks determine their deposit and lending rates.  The RBI controls the amount of liquidity in the banking system by influencing the Repo Rate. A cut in Repo rate…

  • Creative Turtle Print Ads – Khadi Collection

    In this post I will be sharing with you 3 creative print advertisements by the popular garment brand Turtle celebrating their Khadi collection. It would definitely intrigue you to note the fact that each of these art-forms have been created out of a using a single strand of hand-spun thread and is…

  • How Valuable Are Your Contacts? Getting Recommendations From Your Contacts

    How much time do you spend making contacts? It’s a general principle that you need to generate as many contacts as possible in any given scenario, so the answer is ‘every available opportunity‘. But, have you ever considered how valuable your contacts are in relation to how valuable they could be? It…

  • 50 Creative Ideas for Your Next Website

    Whether you want to start a website as hobby or to make money online, creating your own website could well turn out to be the most rewarding choice you have ever made in your life. It would intrigue you to note that popular websites earn in millions (if not in billions). And,…

  • 5 Business Ideas That Captures The Purchasing Power Of Young India

    India is a young country. The youth of India have money at their disposal and they certainly are not afraid to spend it. If ever there was ever a more opportune time to start a business that capitalizes on the purchasing power of the young Indian generation, it is now. Here are…

  • Vintage Amul Ads With Cricket As Its Theme [In Pics]

    In this post we shall be featuring the best of the Amul Ads with Cricket as its central theme. Here you would find the Amul Girl’s witty take on on and off field events from the game of Cricket. 1. We start off with the Amul Girl celebrating Sunil Gavaskar’s brilliant 221…

  • 21 Vintage Amul Advertisements [In Pics]

    In this picture post we will be showcasing some of the best vintage Amul Advertisements. Central to all Amul ads is the Amul Girl – a bubbly young Indian girl with blue hair and a half pony tied up. These ads, considered by many to be the best Indian concept advertisement of all…

  • 13 Business Tips To Read This Morning

    A collection of 13 business tips to read with your morning cup of tea. These tips can be applied to almost every business model – big or small. 1. Key business decisions should be based on facts and not on emotions. 2. A sound business plan is a key weapon to have…