20 Business Blog Tips That Are Designed To Work

In an earlier post, I had shared with my readers, a guide to business blogging. In this post I will be sharing with you tips that will help improve the overall effectiveness of your business blog in driving more sales and conversions. 

Here are my 20 Best Business Blogging Tips

1. Define the purpose of your business blog

Whether it is to channel more direct sales or get leads for further marketing, defining the purpose of your business blog will help you come up with an ideal content strategy that will help you achieve your objective. 

2. Focus on content quality.  

They say the first impression is often the last impression. And, the first impression that a visitor forms of your business is through the quality of your business blog. Well written and informative articles help people form the right impressions about your business. 

3. Post Often

You have created a business blog with the intention of being found online. Thus, the more you blog, the better are your changes of being found by people who can very well turn out to be your future customers. 

4. Use relevant keywords. 

Keywords are the ‘search terms’ that people use to find content on the web through search engines like Google. By incorporating relevant keywords into your post title as well as the main content of the post, you up the chances of your being found via a search engine. 

5. Clean Interface

Make sure that your blog has a clean interface and puts the focus on your content. 

6. Minimize page load time. 

Cut down the waiting time by optimizing your blog to minimise page load time. 

7. Be a problem solver

Focus on solving practical problems faced by your target audience through your content. Aim at being indispensable to them (your target audience). 

8. Deliver Value. 

Deliver value each time you post. 

9. Earn Trust

Earn people’s trust through the content you share. Its a proven fact that people like to buy from someone they trust. 

10. Understand the dynamics of business blogging. 

The dynamics of business blogging lies in pulling targeted traffic to your blog via the content you create and then direct this traffic towards an optimized landing page (where conversions will be made) by incorporating suitable ‘calls to action’ both within the blog post as well as on the sidebar. 

11. Use the blog’s header and sidebar to your advantage. 

You use your business blog’s header and sidebar to your advantage by informing your readers who you are, what do you specialize in as well as incorporate suitable ‘call to action’ to influence visitors to take action (i.e give their details or make a purchase).

12. Tell your story. 

Inspire people by telling them the story of your organisation. Tell people how it all started, your first customers, your growth story, stuff that your organisation specializes in, the values you endear as an organisation and the like.

13. Invite industry experts to contribute to your blog. 

By getting industry experts to contribute to your blog, you improve your overall authority in your domain.

14. Guest Post on leading blogs. 

Guest Post on relevant blogs to gain more exposure and valuable links back to your website. 

15. Integrate your blog with your social media promotions. 

Share your posts on social media to gain more following and readers. 

16. Incorporate social media buttons. 

Get added exposure by incorporating social media buttons to encourage readers to share your content across their network on social media sites.  

17. Feature your customers. 

Create trust among your visitors by featuring your best customers on your blog. 

18. Use compelling Images

Use compelling images to capture visitor attention and drive home a point. 

19. Experiment with PPC Advertising to drive traffic

Experiment with pay per click (PPC) advertising and facebook ads to see if they bring home any results. The key is to experiment initially with different ad-forms across multiple channels without spending too much on each ad type. 

20. Analytics is your friend

Use analytics to monitor visitor activity. Important metrics would include ‘time spent on site’ by an average visitor, average page views per visitor, click-through ratio to your landing pages ect.  Use this data to understand the effectiveness of your content strategy and to implement changes where ever necessary. 

Thanks for your time! Happy Blogging.


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