Koo App is a micro-blogging platform designed in India.
Koo is similar to the popular micro-blogging website ‘Twitter’ in many ways; including the fact that Koo also has a bird logo similar to that of Twitter.
Koo, however distinguishes itself from Twitter by offering the platform in regional Indian languages, which makes it easier for those who are unfamiliar with English to use the platform and express themselves in a language they are most comfortable with.
In this post we discuss how Koo makes Money!
Koo Founders:
Koo App was founded by the team of Aprameya Radhakrishna, Mayank Bidawatka.
Aprameya was the founder of the cab aggregation platform “TaxiForSure” which was later acquired by “Ola“.
Aprameya and Mayank are also the founders of Vokal – which is Question & Answer Platform in Indian Languages.
Koo Revenue Model:
Koo allows users to express themselves and reach out to the world in a language they are comfortable with. Users can follow each other, and post content in text, audio, video and visual formats and chat with other users. At present, each post which is known as a ‘Koo’ has a 400 character text limit.
Koo is free for users i.e Koo does not charge members any fee to blog on the platform.
At the time of writing this article, Koo seems to be concentrating on user generation and engagement building and has not monetized its platform yet.
However, when it chooses to make money, it can do so in one of the following ways:
1. Promoted Content:
When an user posts any content on the Koo App, the same is displayed to his or her followers. The post is also discoverable by other users based on the tags assigned to the posts/search performed by them. However, for users with limited followers, post reach can also be very limited.
Koo App might introduce a paid model, where users can increase the reach and distribution of their content among other users by paying for the same. The promoted content feature can be especially useful for brands looking to expand into a particular regional market. If the Koo App can onboard a sizable audience on to their platform; this could potentially be a promising source of revenue for them.
2. Promoted User Accounts:
Apart from promoted content, brands might also be interested in gaining a large following on the platform. While promoted content might have a limited shelf life in terms of visibility; more followers can potentially translate into more visibility with each post.
Koo App might introduce a recommendation feature, whereby the App recommends brand accounts for users to follow in exchange of a fee.
3. Integrated Chat Bots!
Koo could offer a paid service which allows businesses to integrate chat-bots with their accounts. Instead of having to manually reply to each query, Chat bots integrations could make it easier for businesses to generate leads, drive sales or resolve customer queries on the platform.
Hope you liked our discussion on the revenue model of Koo. Note that the views expressed here are those of the Author and are not endorsed by Koo.
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