• What Are Unit Linked Insurance Plans [ULIPs]

    Unit Linked Insurance Plans are Hybrid Insurance Products offered by Life Insurance Companies that attempts to cater to both the ‘Protection’ as well as ‘Investment’ needs of an individual. In Unit Linked Plans, the corpus (after deducting the necessary mortality and allocation charges) is invested into the capital markets (both fixed income as well as…

  • How Inbound Marketing Can Help Attract, Convert And Retain New Customers

    Inbound marketing involves the creation of websites and online content that engage potential customers sufficiently to attract them to your business. In short, you don’t find them – they find you!  This may sound easy, yet it involves a carefully planned strategy that must be managed to the last detail.  Inbound Marketing – The Idea Behind!…

  • 7 Personal Finance And Investment Tips – RoundUp

    Take a forward step towards Financial Freedom and Manage your Finances better with the help of some of our best Personal Finance and Investment Tips.  1. Open up Multiple Sources of Income:  It is often never enough to meet all your expenses and then save enough to meet your investment goals from just one source…

  • How To Increase Facebook Business Page Effectiveness

    Facebook is the Holy Grail of Marketing. The sheer number of people on Facebook makes it the most important online marketing tool available to marketers. According to the company’s newsroom, there were 1.8 Billion monthly active users on Facebook as on 30th September, 2016.   Fundamental to Marketing on Facebook is the creation of a…

  • Serving Ads On Your Blog? Its Time To Create A Privacy Policy Page

    If you are serving advertisements on your Blog or Website via third-party advertising services like Adsense, its high time that you create a privacy policy page on your blog.  Why?  Because these advertising agencies may be using web cookies to track your visitor’s surfing patterns, in a bid to serve them ads based on their…

  • How Does Gaana.com Make Money?

    Have you ever wondered how does Gaana,com – a music streaming site earn money? Gaana.com allows user to listen to Music (both Indian and International) for free. Apart from Hindi and English Music, they also feature songs in regional Indian Languages like Bengali, Punjabi, Tamil, Malayalam among others.  Gaana.com is owned by Times Internet and…

  • How Do Airports Make Money?

    You might have flown in and out of Airports numerous times but, have you ever wondered how do Airports make money? In this post we will discuss some of the ways in which Airports make money.  Revenue generated by Airports can typically be classified into the following sources: A. Air Navigation Services.B. Aeronautical Revenue.C. Non…

  • More Creative Khaitan Print Advertisements

    Creative Advertising at its very best! In this picture post, we showcase 3 Khaitan Air Exhaust Fan print advertisements that will surely impress the creative side of you.   The Ads, artforms in itself, showcase smelly objects like cigarette butts, socks and fish transition into a beautiful flower thus depicting the power of Khaitan Air Exhaust…

  • How To Create A Dedicated Readership Base For You Blog

    Wouldn’t it be great if your blog had a loyal band of readers who would keep coming back time and again for more. Wouldn’t it be great if they kept sharing your work on social media platforms and recommending your blog to all and sundry. If you take a look at all the popular blogs…

  • 15 Time Management And Productivity Tips For Bloggers

    For most bloggers striking a balance between life, work and blogging is often a difficult proposition. Therefore time management and productivity related issues often assume critical importance for them and for the survival and growth of their blogs. In this post I will share with you some the best time management and productivity tips to…

  • How To Make Money By Trading In Futures Contracts?

    In an earlier post I had covered in some detail the concept of futures. In this post I will discuss how you can make money by trading in futures. Before we proceed a recap, of the distinguishing characteristics of a futures contract would help: Futures are contracts to buy and sell a “standardized quantity” of a…

  • What Are Futures Contracts?

    Future Contracts or futures, are exchange-traded contracts between two parties to buy and sell a standardized quantity of a particular asset (the underlying), on a given ‘future’ date, at a pre-determined price.   Futures are derivative products, similar in many aspects to a forward contract; but, with a few distinguishing characteristics.  For a better understanding…