• How To Increase Facebook Business Page Effectiveness

    Facebook is the Holy Grail of Marketing. The sheer number of people on Facebook makes it the most important online marketing tool available to marketers. According to the company’s newsroom, there were 1.8 Billion monthly active users on Facebook as on 30th September, 2016.   Fundamental to Marketing on Facebook is the…

  • Serving Ads On Your Blog? Its Time To Create A Privacy Policy Page

    If you are serving advertisements on your Blog or Website via third-party advertising services like Adsense, its high time that you create a privacy policy page on your blog.  Why?  Because these advertising agencies may be using web cookies to track your visitor’s surfing patterns, in a bid to serve them ads…

  • How Does Gaana.com Make Money?

    Have you ever wondered how does Gaana,com – a music streaming site earn money? Gaana.com allows user to listen to Music (both Indian and International) for free. Apart from Hindi and English Music, they also feature songs in regional Indian Languages like Bengali, Punjabi, Tamil, Malayalam among others.  Gaana.com is owned by…

  • How Do Airports Make Money?

    You might have flown in and out of Airports numerous times but, have you ever wondered how do Airports make money? In this post we will discuss some of the ways in which Airports make money.  Revenue generated by Airports can typically be classified into the following sources: A. Air Navigation Services.B.…

  • More Creative Khaitan Print Advertisements

    Creative Advertising at its very best! In this picture post, we showcase 3 Khaitan Air Exhaust Fan print advertisements that will surely impress the creative side of you.   The Ads, artforms in itself, showcase smelly objects like cigarette butts, socks and fish transition into a beautiful flower thus depicting the power of…

  • How To Create A Dedicated Readership Base For You Blog

    Wouldn’t it be great if your blog had a loyal band of readers who would keep coming back time and again for more. Wouldn’t it be great if they kept sharing your work on social media platforms and recommending your blog to all and sundry. If you take a look at all…

  • 15 Time Management And Productivity Tips For Bloggers

    For most bloggers striking a balance between life, work and blogging is often a difficult proposition. Therefore time management and productivity related issues often assume critical importance for them and for the survival and growth of their blogs. In this post I will share with you some the best time management and…

  • How To Make Money By Trading In Futures Contracts?

    In an earlier post I had covered in some detail the concept of futures. In this post I will discuss how you can make money by trading in futures. Before we proceed a recap, of the distinguishing characteristics of a futures contract would help: Futures are contracts to buy and sell a “standardized…

  • What Are Futures Contracts?

    Future Contracts or futures, are exchange-traded contracts between two parties to buy and sell a standardized quantity of a particular asset (the underlying), on a given ‘future’ date, at a pre-determined price.   Futures are derivative products, similar in many aspects to a forward contract; but, with a few distinguishing characteristics.  For…

  • Forward Contracts – Concept And Example

    Forwards are the simplest form of a derivative contract. We can define a forward contract as an agreement between two parties to exchange a specific asset on a specified future date at a predetermined price (forward price). Both the delivery and the payment is made on the specified future date. The concept…

  • The Best Amul Ads Featuring Sachin Tendulkar

    In this picture post, dedicated to the quintessential Amul Girl, we will showcase the best Amul Ads featuring the Master Blaster Sachin Tendulkar.  With Sachin playing his final test match, India truly retires hurt.  With Tendulkar retiring from One Day International cricket, Amul celebrates the rare gem.   Amul Girl gives her…

  • How To Create Your Own Stock Market Index [With Real Life Example]

    Have you ever wondered whether it possible to create your own Stock Market Index like the Sensex or the Nifty? The Answer is yes and today, as a fun activity, I will teach you how you can Create your very own Stock Market Index.   However, before we start, let us understand what…