Category: Business

“The best time to plant a tree was 20 years ago. The second best time is now.”  This is the time for you to take action and put your ideas to the test. And, to help you get started, we have compiled a list of tips for budding entrepreneurs like you! Read on…  1. Understand your business.…

Sales promotion refers to “those activities other than personal selling, advertising and publicity that encourages the purchase or sale of a particular product (or service)”.  Sales Promotion is often seen as a short term tactic to boost sales and can be aimed at both consumers as well as intermediaries (dealers etc).Sales promotional techniques often effect an…

HDFC Bank’sManaging Director Aditya Puri has been named among the world’s 30 best CEOs in a list published by published by American financial magazine Barron”s. Aditya Puri’s name features alongside visionaries like Larry Page, the CEO of Alphabet and Satya Nadella of Microsoft.  According to the Magazine, “Puri, has transformed HDFC from a start-up into…

A business blog is an invaluable tool at the disposal of businesses to establish authority in their respective domains and drive more sales.  It is however important to understand that creating a blog for your business, entails an investment of resources and therefore must be done right to provide the maximum value to your business. Here,…

Inbound marketing involves the creation of websites and online content that engage potential customers sufficiently to attract them to your business. In short, you don’t find them – they find you!  This may sound easy, yet it involves a carefully planned strategy that must be managed to the last detail.  Inbound Marketing – The Idea Behind!…

Facebook is the Holy Grail of Marketing. The sheer number of people on Facebook makes it the most important online marketing tool available to marketers. According to the company’s newsroom, there were 1.8 Billion monthly active users on Facebook as on 30th September, 2016.   Fundamental to Marketing on Facebook is the creation of a…

LinkedIn is the world’s largest professional network which is why your business needs to have a LinkedIn presence.  Not convinced?  Wait till you read the following arguments. 1. Creating A Business Profile On LinkedIn Is a Brand Building Exercise.  Creating a profile for your business on LinkedIn is indeed an effective brand building exercise that gives…

Affiliate marketing is one of the most popular ways of making money online. That’s not to say that affiliate marketing is easy – it takes hard work and a lot of research to be a successful affiliate marketer. However, it does have lower barriers to entry than other money-making techniques. If you have an Internet connection,…

In this post we will be sharing with you 30 Profitable Business ideas so that you can give wings to your entrepreneurial dreams.     1. Start a Pre-School. You could either setup your own pre-school brand or take a franchisee from any of the established brands. You would have to incur significant investments in infrastructure, staff…

Without a shred of doubt, Facebook as an entity that has taken the entire world by storm. According to the company’s own digital newsroom, as of September 2016, there were 1.8 Billion monthly active users (a whopping 85% of whom reside outside of the US and Canada) and 1.2 Billion daily active users on Facebook. It is…

Logistics, involving the transit of goods from the warehouse to the final consumer, is a very crucial link in an e-commerce transaction chain. An e-commerce transaction begins with a customer placing an order on the company website and ends with the product being delivered to the customer’s address within the promised time frame. In case…